Philadelphia found inflation's silver-lining by turning their cream cheese into a steady investment
PROBLEM: Restaurant owners are struggling with the rising costs of food and it’s only getting worse. Grocery prices are soaring and restaurant owners are forced to settle for cheaper alternatives, sacrificing taste and quality.
SOLUTION: Silver is one of the most stable investments during high inflation. So, we’re taking our cream cheese and mirroring its price trends. Introducing INVEST IN SILVER. How it works: With a website we’re allowing restaurant owners to purchase Philly when it dips at the cheapest possible price. We’re releasing an integrated campaign to bring a back-of-house ingredient front and center through Instagram feeds, food magazines, and financial newspapers.
PROBLEM: Restaurant owners are struggling with the rising costs of food and it’s only getting worse. Grocery prices are soaring and restaurant owners are forced to settle for cheaper alternatives, sacrificing taste and quality.
SOLUTION: Silver is one of the most stable investments during high inflation. So, we’re taking our cream cheese and mirroring its price trends. Introducing INVEST IN SILVER. How it works: With a website we’re allowing restaurant owners to purchase Philly when it dips at the cheapest possible price. We’re releasing an integrated campaign to bring a back-of-house ingredient front and center through Instagram feeds, food magazines, and financial newspapers.
Collaborated with Dylan Chumley and Raha Bakhtiari