The Brief: Create a brand activation that speaks to Gen Z's and older Millenials by connecting to what they care about in culture, and showing them that Kraft Mac and Cheese is there for them whenever they need some reassuring comfort.
The Insight: No matter your background there is one thing we all have in common, comfort lies in the food we grew up eating. KMC aims to be at the forefront of your mind when you think of your go-to pick-me-up.
The Solution: In creating the hashtag #skiptheorder, we’re inviting people to connect online, sharing their unique choice of flavour combinations reflecting the culinary palates of their homeland. In using Kraft Mac and Cheese noodles as a delicious, affordable base to build upon, they can create the taste and comfort of their home, away from home.
Collaborated with Raha Bakhtiari