The Brief: Create a campaign that aligns with Extra Gum's purpose "Extra Gum will help you get closer to the people whom you love and can be part of every intimate experience."
The Insight: People bond over sharing gum, whether it’s breaking the ice by offering, feeling confident to get close to friends and family, or finding the love of your life.
The Solution: Create an experience for consumers that allows them to share an intimate moment with their loved ones, with Extra Gum to freshen the mood.
Extra Gum will have this podium and tripod ready to have you take a picture kissing your loved one under the mistletoe. Don't fear being caught with bad breath, an Extra Gum employee will hand you a limited edition gum pack with two gums set aside for you to take and share with your partner before you lean in.
Packaging Design
Experience
Instagram Pictures
Collaborated with Dylan Chumley and Raha Bakhtiari