The Brief: Make a newspaper advertisement for Good Natured chardonnay.
The Insight: A lovely gift is fun to give and receive.
The Solution: Every wine connoisseur knows that a bouquet not only stands for a lovely bunch of flowers, but also for the individual aroma of wine. The target market of this advertisement is an individual who still values the relationship with physical newspapers and enjoys the little things in life. With this in mind, I wanted to choose clothing and a model that would be representative of this demographic. Researching sommelier terminology, I seized the opportunity to get creative with wordplay.
